When was the last time you watched some kind of video (whether online, TV, iPod, etc.)? It was probably today, right?

It seems we humans can’t go a day without watching something. It’s like we can’t live without it. Top news stories, celebrity gossip, major product releases, etc. can glue you to the TV or computer. But that’s great news for business owners and marketers. Why? Because video can sell more of any product, regardless of the product.

It would be fair to say that video is the most powerful mass marketing medium you can use today. If you think about it, video (regardless of the format) is used to influence others, to win elections, to spread an idea or a cause and to sell more stuff!

I love video! It’s fast, it’s effective and it’s easy to do (if you know a few tricks). So when I was asked to help put together the marketing campaign for a new novel (Tree of Life), my first thought was of course – video! A novel, especially for a self published author, or small publishing companies, can be very challenging to sell and market. However, using video delivers a whole new medium to the mix. It’s something that can be passed around by social media networks. Continue Reading