Comments on: Membership Site Make-Over = More Sales http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/ Membership Site Strategies To Help You Start A Successful Member Site Sat, 21 Aug 2010 15:57:53 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: radiospot http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-2849 radiospot Sat, 21 Aug 2010 15:57:53 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-2849 Just thought i would review in addition to say neat theme, did you code it yourself? Looks great. Just thought i would review in addition to say neat theme, did you code it yourself? Looks great.

]]> By: Jesse Stjulien http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-854 Jesse Stjulien Fri, 16 Apr 2010 06:36:46 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-854 You have a new fan! I love your stuff here and will be back again. You have a new fan! I love your stuff here and will be back again.

]]> By: Ansel Gough http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-51 Ansel Gough Tue, 15 Sep 2009 02:16:33 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-51 Thanks for your post Tony. I've found both work well. We've tested a lot of different options and it really depends on your market. I use both the opt-in method (which is like a 2 step marketing approach) and also directly from the homepage. "Forced continuity" is a live and thriving. I don't like the term too much, because it's not really forced. A member can sign up for a month and then cancel immediately - paying just a once off fee. With that said, I have tested both and for some of my membership sites I have a once off payment, there is no recurring billing. I did this simply because I tested. On the other sites, I found recurring billing wasn't a problem. Once again, it depends on your market and your offer. The best option is to test it for yourself. You can also offer a choice of payment plans. We've also found this to work well. One of our sites has a recurring billing option or a once off payment. The once off payment is a lot higher priced. I would test the following.... 1. Opt-in landing page Vs Selling directly from the homepage 2. Test once off payments (usually at a much higher price) Vs recurring billing. 3. Offer payment plans. Limit it to no more than 3 options. The bottom line is that "forced continuity" still sells well. If it didn't there would be some major companies going out of business. WaterFront Media only uses forced continuity for all of their membership sites, and they turn over millionaires of dollars a year. Talk soon, Ansel Thanks for your post Tony.

I’ve found both work well. We’ve tested a lot of different options and it really depends on your market.

I use both the opt-in method (which is like a 2 step marketing approach) and also directly from the homepage.

“Forced continuity” is a live and thriving. I don’t like the term too much, because it’s not really forced. A member can sign up for a month and then cancel immediately – paying just a once off fee.

With that said, I have tested both and for some of my membership sites I have a once off payment, there is no recurring billing. I did this simply because I tested. On the other sites, I found recurring billing wasn’t a problem. Once again, it depends on your market and your offer.

The best option is to test it for yourself. You can also offer a choice of payment plans. We’ve also found this to work well. One of our sites has a recurring billing option or a once off payment. The once off payment is a lot higher priced.

I would test the following….

1. Opt-in landing page Vs Selling directly from the homepage
2. Test once off payments (usually at a much higher price) Vs recurring billing.
3. Offer payment plans. Limit it to no more than 3 options.

The bottom line is that “forced continuity” still sells well. If it didn’t there would be some major companies going out of business. WaterFront Media only uses forced continuity for all of their membership sites, and they turn over millionaires of dollars a year.

Talk soon,
Ansel

]]> By: Tony - Options Trading Systems http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-50 Tony - Options Trading Systems Mon, 14 Sep 2009 16:07:09 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-50 Ansel what are your thoughts on the direct sales letter style membership site? optinpage to main page sales letter style? What been your experience with that? Also for membership conversion business models what have you seen to work the best? I'm seeing a lot of people use the 'free cd/dvd' method. (kinda forced continuity) I hear that selling memberships straight up is the worst way to do it (oops :) Tony Ansel what are your thoughts on the direct sales letter style membership site? optinpage to main page sales letter style? What been your experience with that?

Also for membership conversion business models what have you seen to work the best? I’m seeing a lot of people use the ‘free cd/dvd’ method. (kinda forced continuity) I hear that selling memberships straight up is the worst way to do it (oops :)
Tony

]]> By: DownloadHarbor.com http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-49 DownloadHarbor.com Mon, 14 Sep 2009 11:17:53 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-49 Nice clean design, I think it shows your a serious site and not some flash in the pan. The video of the week is very good attention grabber that can create enough interest in a visitor that has stumbled onto your site to stop and give your message some thought, perhaps even sign up for your newsletter below. Thanks for sharing. Nice clean design, I think it shows your a serious site and not some flash in the pan. The video of the week is very good attention grabber that can create enough interest in a visitor that has stumbled onto your site to stop and give your message some thought, perhaps even sign up for your newsletter below. Thanks for sharing.

]]> By: halo76 http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-48 halo76 Mon, 14 Sep 2009 04:27:23 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-48 Ok, thanks for clearing that up. Ok, thanks for clearing that up.

]]> By: Ansel Gough http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-47 Ansel Gough Mon, 14 Sep 2009 02:01:40 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-47 Thanks Nigel. I appreciate the feedback. Images of people holding cash etc. is very out dated, and I believe it actually lowers conversion rates. Talk soon, Ansel Thanks Nigel. I appreciate the feedback. Images of people holding cash etc. is very out dated, and I believe it actually lowers conversion rates.

Talk soon,
Ansel

]]> By: admin http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-46 admin Mon, 14 Sep 2009 01:52:32 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-46 Halo76, you won't need to worry about "text as images" if you haven't already optimized your site. We had already done all of our SEO and rank very high in the search engines, so we didn't want to mess with our keywords. If you haven't optimized your site yet, you won't need to worry about that. - Ansel Halo76, you won’t need to worry about “text as images” if you haven’t already optimized your site. We had already done all of our SEO and rank very high in the search engines, so we didn’t want to mess with our keywords.

If you haven’t optimized your site yet, you won’t need to worry about that.

- Ansel

]]> By: Nigel Aslett http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-45 Nigel Aslett Mon, 14 Sep 2009 01:47:43 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-45 Thanks for sharing this. I have to admit that the new design is 100% better. I think that the headers with groups of people or single people holding cash up etc. are very dated now. I am in the process of setting my membership site up and will take your design points into consideration.. Lets face it, anything that increases memberships is the only a positive action to take! Nigel Ps I like the logo.. Very cool! Thanks for sharing this. I have to admit that the new design is 100% better. I think that the headers with groups of people or single people holding cash up etc. are very dated now.

I am in the process of setting my membership site up and will take your design points into consideration.. Lets face it, anything that increases memberships is the only a positive action to take!

Nigel

Ps I like the logo.. Very cool!

]]> By: halo76 http://news.membershipsiteadvisor.com/membership-site-make-over-more-sales/comment-page-1/#comment-44 halo76 Mon, 14 Sep 2009 01:43:46 +0000 http://news.membershipsiteadvisor.com/?p=71#comment-44 Tried to post a message on here earlier, but it wouldn't work. Looks like the problem is fixed, which is good. Do I need to worry about "text as images", if the sites currently not optimized for the search engines? Thanks. Tried to post a message on here earlier, but it wouldn’t work. Looks like the problem is fixed, which is good.

Do I need to worry about “text as images”, if the sites currently not optimized for the search engines?

Thanks.

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